The Return of Apple Pop-Tarts?

"When I was younger just a bad little kid..."

Original Frosted Pop-Tarts Flavors

OK forget those "Little Shop of Horrors" lyrics. I'm reaching back to when I was a kid and a favorite snack food. Not really a "junk food" snack but one of those sort of good for you things. I'm talking about Kellogg's Pop-Tarts. When I was little just about all the flavors they made had two versions the plain "good for you" unfrosted version and then the frosted version of that same flavor. 

Original box design for Frosted Dutch Apple Flavor (1968-1970something?)

Many of the same flavors available today were around back then; Strawberry, Cherry, Blueberry, Brown Sugar Cinnamon, Chocolate Fudge, and a few others. My favorite of all time was one that is discontinued for whatever reason I don't know the Frosted Dutch Apple.

Newer box design for Frosted Dutch Apple Flavor (1970something to 1980something?)

I recall it had a deep rich flavor with plenty of cinnamon flavor. Also back then when they said FROSTED they meant FROSTED. Good tasty frosting as well. Now the frosting is just a light glaze sometimes not even that and has barely any taste to it. Of course any sweet food stuff made before the mid 1980s was sugar ladened with real sugar not some chemical substitute. The newer sugar substitutes and lower fat sugars have ruined the sweetness flavor of many things. The pastry part of modern Pop Tarts sometimes is a bit dry, or too floured flavored, or possibly unsalted?

I don't recall when they pulled the Dutch Apple flavor (early 1980s?). I didn't notice it right away it may have been at least a year or two before I realized it was gone. Isn't that the way it always goes? Then for many years there was no such thing as Apple flavored Pop-Tarts or for that matter much of  anything apple flavored. Maybe there was an Apple Flavor scare like in the late 70s Red Dye #3 or 6 or whatever red dye was supposedly bad for you.

Recently while doing a Target Run I noticed an Apple flavored Pop-Tart box, it was a true Kellogg's Pop-Tarts not some off brand or the Target house brand. The flavor "Orchard Apple Cinnamon", um OK not DUTCH APPLE but hey it was frosted so I had to get a box and give it a try.

NEW Orchard Apple Cinnamon Pop-Tarts

IT is OK, not great, and I was a bit bummed when I saw the green apples on the box design. This flavor is a bit tart, thus the green apples instead of red ones I guess. I hope someday they do bring back the Dutch Apple flavor as close to the same recipe as possible.

Note: All images except for the new Orchard Apple Cinnamon image were found from a Google search for "Kellogg's pop tarts frosted dutch apple". Orchard Apple Cinnamon image scanned from my test box.